Developing, building, and promoting a brand identity is the most important step any business can take to reach consumers in a rapidly evolving marketplace. Today, consumers are attracted to firms who’s brand they identify with. Through the use of brand personas, large companies such as Toyota with the ever-present Jan, ...
May 2015
Brand Identity & Brand Love: Developing Fans and Influencers
May 19, 2015 by jackl220Leave a comment
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