May 2015

What Web Analytics Can Do For You

May 26, 2015 by Leave a comment

Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...

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Brand Identity & Brand Love: Developing Fans and Influencers

May 19, 2015 by Leave a comment

Developing, building, and promoting a brand identity is the most important step any business can take to reach consumers in a rapidly evolving marketplace. Today, consumers are attracted to firms who’s brand they identify with. Through the use of brand personas, large companies such as Toyota with the ever-present Jan, ...

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