Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...
May 2015
Brand Identity & Brand Love: Developing Fans and Influencers
May 19, 2015 by jackl220Leave a comment
Developing, building, and promoting a brand identity is the most important step any business can take to reach consumers in a rapidly evolving marketplace. Today, consumers are attracted to firms who’s brand they identify with. Through the use of brand personas, large companies such as Toyota with the ever-present Jan, ...
Published in Brand Advocacy, Brand Development, Brand Love, Brand Persona, Content Marketing, Ecommerce, Internet Marketing, Internet Msarketing, Multi channel Marketing, New Media Marketing, SEM, SEO, Social Media Marketing, Uncategorized, User Experience, Web Development, Web Standards, Web strategy, Website Auditing, Website Usability