SEM

Developing Internet Marketing and Measurement Guidelines

June 10, 2015 by Leave a comment

Understanding Business Objectives

What are your business objectives?

According to Avinash Kaushik*, they should be:

Doable Understandable Manageable Beneficial

When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of ...

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What Web Analytics Can Do For You

May 26, 2015 by Leave a comment

Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...

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Brand Identity & Brand Love: Developing Fans and Influencers

May 19, 2015 by Leave a comment

Developing, building, and promoting a brand identity is the most important step any business can take to reach consumers in a rapidly evolving marketplace. Today, consumers are attracted to firms who’s brand they identify with. Through the use of brand personas, large companies such as Toyota with the ever-present Jan, ...

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Developing a Marketing Strategy

April 29, 2015 by Leave a comment

When approaching the development of a marketing campaign, we tend to get caught up in the strategies of the campaign, and forget the connection of the strategy to the overall goal of the firm. This myopic focus can have a disruptive effect on other aspects of the firm.

Strategy formulation ...

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How Marketers Track Your Online Behavior

April 4, 2015 by Leave a comment

The current state of Internet marketing can be seen as a tale of two worlds.

The first, an ideal world of limitless information at your fingertips, free to search millions of websites for any topic you find of interest.

The second, a world of government surveillance, ad tracking, and privacy ...

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Content and Search Engine Optimization

January 30, 2015 by Leave a comment

After Google’s latest update of the Panda search algorithm, webmasters and developers are faced with the fact that Google is on a mission to raise the quality level of websites it indexes. What Google is looking for is content that is relevant, authoritative, and well written.

Content That is Relevant

...

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Content that Sells

November 28, 2014 by 1 comment

A Simple Premise

 

After the headline, the most precious part of your website is the content. To draw visitors to your site, to convert those visitors into satisfied customers, and maintain them as dedicated fans and ambassadors, you need to develop compelling content. First, you must understand what your ...

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Producing Content That Sells – The Headline

November 21, 2014 by Leave a comment

First and foremost, content is designed to hold the attention of your visitor. Compelling content whether it is a blog post, a Youtube video, or a pdf white paper, is developed for the consumer. The headline is the most important part of that content.

The Headline

The headline not only ...

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Why Content Matters

November 21, 2014 by Leave a comment

When people open their browsers to a search engine and enter keywords for a search, they are looking for content that meets their preconceived notions.

What they are not interested in is

• Your beautiful flash presentation

• The fabulous color arrangement for your home page

• That annoying pop ...

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The Effect of Content Shock and Omni – Channel Marketing on Ecommerce

November 21, 2014 by 1 comment

In a recent podcast on Marketingprofs.com, Mark Schaefer discussed the present and future market for content production and consumption. His initial outlook is from a purely economic view of supply and demand; ”the volume of free content is exploding”, and “our ability to consume that content … is finite”.

The ...

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