Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...
Internet Msarketing
Brand Identity & Brand Love: Developing Fans and Influencers
Developing, building, and promoting a brand identity is the most important step any business can take to reach consumers in a rapidly evolving marketplace. Today, consumers are attracted to firms who’s brand they identify with. Through the use of brand personas, large companies such as Toyota with the ever-present Jan, ...
Developing a Marketing Strategy
When approaching the development of a marketing campaign, we tend to get caught up in the strategies of the campaign, and forget the connection of the strategy to the overall goal of the firm. This myopic focus can have a disruptive effect on other aspects of the firm.
Strategy formulation ...
Content and Search Engine Optimization
After Google’s latest update of the Panda search algorithm, webmasters and developers are faced with the fact that Google is on a mission to raise the quality level of websites it indexes. What Google is looking for is content that is relevant, authoritative, and well written.
Content That is Relevant
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Content that Sells
A Simple Premise
After the headline, the most precious part of your website is the content. To draw visitors to your site, to convert those visitors into satisfied customers, and maintain them as dedicated fans and ambassadors, you need to develop compelling content. First, you must understand what your ...