November 2014

Content that Sells

November 28, 2014 by 1 comment

A Simple Premise

 

After the headline, the most precious part of your website is the content. To draw visitors to your site, to convert those visitors into satisfied customers, and maintain them as dedicated fans and ambassadors, you need to develop compelling content. First, you must understand what your ...

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Producing Content That Sells – The Headline

November 21, 2014 by Leave a comment

First and foremost, content is designed to hold the attention of your visitor. Compelling content whether it is a blog post, a Youtube video, or a pdf white paper, is developed for the consumer. The headline is the most important part of that content.

The Headline

The headline not only ...

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Why Content Matters

November 21, 2014 by Leave a comment

When people open their browsers to a search engine and enter keywords for a search, they are looking for content that meets their preconceived notions.

What they are not interested in is

• Your beautiful flash presentation

• The fabulous color arrangement for your home page

• That annoying pop ...

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The Effect of Content Shock and Omni – Channel Marketing on Ecommerce

November 21, 2014 by 1 comment

In a recent podcast on Marketingprofs.com, Mark Schaefer discussed the present and future market for content production and consumption. His initial outlook is from a purely economic view of supply and demand; ”the volume of free content is exploding”, and “our ability to consume that content … is finite”.

The ...

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Usabiility and User Experience

November 21, 2014 by Leave a comment

 

Usability refers to the ease with which visitors are able to move around and through your website. Ideally, it is “whether a product is efficient, effective, and satisfying for those who use it.” For website design and development, it comes down to “factors that contribute to the perceived trustworthiness ...

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FINDABILITY

November 21, 2014 by 5 comments

The purpose of developing a website is for consumers to visit and eventually take action. Whether it is buying your product, signing up for your newsletter, or downloading a white paper, the ultimate goal is to attract and convert the highest number of customers. That task is dependent on several ...

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