Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...
Website Auditing
Usabiility and User Experience
Usability refers to the ease with which visitors are able to move around and through your website. Ideally, it is “whether a product is efficient, effective, and satisfying for those who use it.” For website design and development, it comes down to “factors that contribute to the perceived trustworthiness ...
FINDABILITY
The purpose of developing a website is for consumers to visit and eventually take action. Whether it is buying your product, signing up for your newsletter, or downloading a white paper, the ultimate goal is to attract and convert the highest number of customers. That task is dependent on several ...