Website Standards

Developing Internet Marketing and Measurement Guidelines

June 10, 2015 by Leave a comment

Understanding Business Objectives

What are your business objectives?

According to Avinash Kaushik*, they should be:

Doable Understandable Manageable Beneficial

When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of ...

Continue reading...

What Web Analytics Can Do For You

May 26, 2015 by Leave a comment

Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...

Continue reading...

Developing a Marketing Strategy

April 29, 2015 by Leave a comment

When approaching the development of a marketing campaign, we tend to get caught up in the strategies of the campaign, and forget the connection of the strategy to the overall goal of the firm. This myopic focus can have a disruptive effect on other aspects of the firm.

Strategy formulation ...

Continue reading...

How Marketers Track Your Online Behavior

April 4, 2015 by Leave a comment

The current state of Internet marketing can be seen as a tale of two worlds.

The first, an ideal world of limitless information at your fingertips, free to search millions of websites for any topic you find of interest.

The second, a world of government surveillance, ad tracking, and privacy ...

Continue reading...

Content and Search Engine Optimization

January 30, 2015 by Leave a comment

After Google’s latest update of the Panda search algorithm, webmasters and developers are faced with the fact that Google is on a mission to raise the quality level of websites it indexes. What Google is looking for is content that is relevant, authoritative, and well written.

Content That is Relevant

...

Continue reading...

Usabiility and User Experience

November 21, 2014 by Leave a comment

 

Usability refers to the ease with which visitors are able to move around and through your website. Ideally, it is “whether a product is efficient, effective, and satisfying for those who use it.” For website design and development, it comes down to “factors that contribute to the perceived trustworthiness ...

Continue reading...