June 2015

Developing Internet Marketing and Measurement Guidelines

June 10, 2015 by Leave a comment

Understanding Business Objectives

What are your business objectives?

According to Avinash Kaushik*, they should be:

Doable Understandable Manageable Beneficial

When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of ...

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