Internet Security

Developing Internet Marketing and Measurement Guidelines

June 10, 2015 by Leave a comment

Understanding Business Objectives

What are your business objectives?

According to Avinash Kaushik*, they should be:

Doable Understandable Manageable Beneficial

When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of ...

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Developing a Marketing Strategy

April 29, 2015 by Leave a comment

When approaching the development of a marketing campaign, we tend to get caught up in the strategies of the campaign, and forget the connection of the strategy to the overall goal of the firm. This myopic focus can have a disruptive effect on other aspects of the firm.

Strategy formulation ...

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How Marketers Track Your Online Behavior

April 4, 2015 by Leave a comment

The current state of Internet marketing can be seen as a tale of two worlds.

The first, an ideal world of limitless information at your fingertips, free to search millions of websites for any topic you find of interest.

The second, a world of government surveillance, ad tracking, and privacy ...

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