Internet marketing is an important facet for a business today. With more and more businesses going online, the ability to differentiate your business from the thousands of other businesses online is the differences between success and failure. In order to be successful marketing online, firms must design an integrated multi-channel marketing campaign. Consumers are no longer receptive to outbound messaging. Today, you are more likely to convert a sale with providing compelling information about a product, then bombarding the consumer with an ad that screams BUY ME!!! A successful online marketing strategy has to reach potential customers through a variety of channels. The days of TV commercials, and print ads are over. The time to embrace the world of multi channel marketing is now. The following are some of the necessary steps for a successful online marketing campaign:
- The company website must be optimized for positive search engine results
- Setting up a Facebook page
- Setting up a Twitter account
- Setting up a Linkedin account.
- Setting up a blog on the company website.
These steps are just the beginning. In order for these steps to be successful, they must all be coordinated in the message they send. The goal is to:
- Increase Brand awareness
- Lead generation • External Linking
- Engage with consumers
- Listen to and respond to consumer conversations
- Build your reputation
- Search Engine Optimization
- Increase Conversion Rate
Why Choose Us?
Lyons Marketing Strategies provides marketing tactics for businesses. We analyze your website, and diagnose the what and why so you can be successful marketing your product or service on the web. After a consultation, we will run a series of tests to identify the strengths and weaknesses of your website, the strength of your advertising strategy, and then make recommendations to correct any deficiencies that are holding back your success. So, when you are ready, contact us for a consultation , and begin to achieve the goals you have set for your online business.