November 21, 2014 by

The purpose of developing a website is for consumers to visit and eventually take action. Whether it is buying your product, signing up for your newsletter, or downloading a white paper, the ultimate goal is to attract and convert the highest number of customers. That task is dependent on several factors. Among them is the ability for consumers to find your site. The findability factor is often taken for granted. Sure, you have structured your website with keywords in the title, web address, and strategically seeded content. You have designed the navigation of your site so that visitors are able to effortlessly navigate your site. The development team has painstakingly reviewed and tested the site for errors in the code. Yet there is still one area that almost everyone tends to overlook: Findability.

The Findability Problem

For some reason, this topic is constantly overlooked. This could be a catastrophic oversight because: “The fundamental goal of findability is to persistently connect your audience with the stuff you write, design, and build.” Understanding this fundamental premise and imparting the idea throughout your development team could be the difference between success and failure. The concept of providing consumers with the information they seek depends on both “External findability … building initial brand awareness and ensuring accessibility from external search;” and “On-site findability … concerned with the ability of a potential customer to find what they are looking for within a specific site.”

How to Incorporate Findability into Your Site

The process for making a site “findable” needs to be internalized by all members of the development team. Because of compartmentalization, development teams may not be able to see the link between their contributions and the findability of the site. In order to insure that all members of the team are focused on incorporating findability into their work, creating small working groups where different departments can exchange ideas and address the relationship between their respective areas and come up with a process where the different objectives, can be melded into the overall goal of the site; marketing the company’s goods and services. Incorporating Web Standards is a first step because “Web standards foster the right practices that will allow search engines to successfully read and rank pages in a meaningful way.” Using Web standards can ensure that all members of the development team are on the same page. It also diminishes the opportunity for jealousy and resentment where one department may have a more pronounced role than another. Standards provide an atmosphere for cooperation and teamwork. When all members are aware of and focused on goal, developing a successful website is possible.



  1. performance marketing

    I like the valuable info you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I'm quite certain I will learn many new stuff right here!
    Good luck for the next!

  2. performace marketing

    What's up to all, how is everything, I think every one
    is getting more from this web page, and your views are nice in support of new viewers.

  3. Definitely believe that which you stated. Your favorite justification seemed
    to be on the net the simplest thing to be aware of. I
    say to you, I certainly get irked while people think about worries that they just do not
    know about. You managed to hit the nail upon the top as well as
    defined out the whole thing without having side
    effect , people could take a signal. Will likely be back to get more.

  4. Seleen

    I discovered your Findability, the Key to Making Your Website Findable page and noticed you could have a lot more traffic. I have found that the key to running a website is making sure the visitors you are getting are interested in your subject matter. There is a company that you can get traffic from and they let you try their service for free. I managed to get over 300 targeted visitors to day to my website. Check it out here:

  5. SEO Sales and Services Center

    Hi Dear, are you actually visiting this website regularly, if so then you will
    without doubt obtain fastidious know-how.

Leave a Comment