Website Development

Developing Internet Marketing and Measurement Guidelines

June 10, 2015 by Leave a comment

Understanding Business Objectives

What are your business objectives?

According to Avinash Kaushik*, they should be:

Doable Understandable Manageable Beneficial

When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of ...

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What Web Analytics Can Do For You

May 26, 2015 by Leave a comment

Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It ...

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Developing a Marketing Strategy

April 29, 2015 by Leave a comment

When approaching the development of a marketing campaign, we tend to get caught up in the strategies of the campaign, and forget the connection of the strategy to the overall goal of the firm. This myopic focus can have a disruptive effect on other aspects of the firm.

Strategy formulation ...

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Content and Search Engine Optimization

January 30, 2015 by Leave a comment

After Google’s latest update of the Panda search algorithm, webmasters and developers are faced with the fact that Google is on a mission to raise the quality level of websites it indexes. What Google is looking for is content that is relevant, authoritative, and well written.

Content That is Relevant

...

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Content that Sells

November 28, 2014 by 1 comment

A Simple Premise

 

After the headline, the most precious part of your website is the content. To draw visitors to your site, to convert those visitors into satisfied customers, and maintain them as dedicated fans and ambassadors, you need to develop compelling content. First, you must understand what your ...

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Usabiility and User Experience

November 21, 2014 by Leave a comment

 

Usability refers to the ease with which visitors are able to move around and through your website. Ideally, it is “whether a product is efficient, effective, and satisfying for those who use it.” For website design and development, it comes down to “factors that contribute to the perceived trustworthiness ...

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FINDABILITY

November 21, 2014 by 5 comments

The purpose of developing a website is for consumers to visit and eventually take action. Whether it is buying your product, signing up for your newsletter, or downloading a white paper, the ultimate goal is to attract and convert the highest number of customers. That task is dependent on several ...

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