When people open their browsers to a search engine and enter keywords for a search, they are looking for content that meets their preconceived notions.

What they are not interested in is

• Your beautiful flash presentation

• The fabulous color arrangement for your home page

• That annoying pop up form asking you to sign up for your newsletter.

What they are looking for

Their brains are focused on finding what the information that stimulated the search in the first place. In other words, it’s your content that interests them. And if your content does not grab their interest in the first few seconds their eyes scan your page, all is lost. Their first impression has become your last.

So, why would you not place compelling content that attracts and holds the interest of visitors to your site? Simply put, most web designers and developers view content as the Latin words placed on the page for visual context; they have little interest in what your site is about, only that it looks great. So, you have a wonderfully configured site, all the latest bells and whistles but no visitors.

Why; because your planning did not account for the reason most people search the web;

• Information

• Research for a product

• Social media interaction

• Purchasing of products

 

What Your Content Should Be

 

Providing compelling content requires understanding your audience. Your content must be timely, topical, and focused. And that content should reflect:

• Who you are

• Who your target audience is

• What is your content intended to do

Now, consider how your content could attract and hold the attention of a visitor who is looking for your product. If you have done the research on your target market, and understand their habits, and have created compelling content that meets their expectations, you are ahead of the game.