SEM

Usabiility and User Experience

November 21, 2014 by Leave a comment

 

Usability refers to the ease with which visitors are able to move around and through your website. Ideally, it is “whether a product is efficient, effective, and satisfying for those who use it.” For website design and development, it comes down to “factors that contribute to the perceived trustworthiness ...

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FINDABILITY

November 21, 2014 by 5 comments

The purpose of developing a website is for consumers to visit and eventually take action. Whether it is buying your product, signing up for your newsletter, or downloading a white paper, the ultimate goal is to attract and convert the highest number of customers. That task is dependent on several ...

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